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Promo [With Access Code]
by Thomas O’Guinn, Chris Allen, Richard J. Semenik๐ฅ Promo [With Access Code] ยท READ MORE ๐ฅ
- Language: english
- Release date: June 26, 2010
- Author: Thomas O’Guinn, Chris Allen, Richard J. Semenik
- Format: paperback, 368 pages
- ISBN: 9780538473279 (0538473274)
- Publisher: South Western Educational Publishing
About The Book
Created through a “student-tested, faculty-approved” review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.
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